Business Overview

2nd RETAILING Co., Ltd. engages in the operation of various used and new product stores in Japan, North America, Asia, and internationally. The company operates 2nd STREET, a store that buys and sells fashion items, furniture, household electrical appliances, and daily necessities; OKURA, a store for luxury products procured from commercial auctioneers through e-commerce and online auctions; Luck Rack, an off-price store for second-hand goods; GEO, a store that offers amusement products such as DVDs, CDs, video games, and books; and Mobile, an outlet that provides smartphones, tablets, earphones, smartwatches, SIM cards, and other smartphone peripherals. It is also involved in the development of a platform that consists of digital content, as well as production and sale of content; operation of amusement facility such as crane games, arcade games, token-based parlor games, and karaoke; wholesale and trading of fashion and lifestyle goods; and system development activities. In addition, the company operates Pleasure, a store that purchases used agricultural machinery; Kotaro, a store that purchases antiques and works of art; 2nd STORAGE, a self-storage service with free home pick-up and delivery; and GEO Are Kore Rental, a rental service for cameras, smartphones, home appliances, and other items. The company was formerly known as Geo Holdings Corporation and changed its name to 2nd RETAILING Co., Ltd. in October 2026. 2nd RETAILING Co., Ltd. was founded in 1986 and is headquartered in Nagoya, Japan.